Rebranding with purpose: Introducing Sandbox

Rebranding is never easy but when it's driven by the need to grow with purpose it becomes harder. Shelley Willick, President and CEO of SMI, Sandbox Mutual Insurance shares the journey and how the name becomes part of the company philosophy and purpose. Learn about how Sandbox determined what their purpose and goals for the future are and how they rebuilt the brand to match the longterm vision of the company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

The sandbox is where dreams are made and Shelley Willick President and CEO of the newly rebranded to Sandbox Mutual Insurance shares the process and why it needed to happen.

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This episode is 38 minutes long.

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This episode was published on November 25, 2022.

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