Rebranding with purpose: Introducing Sandbox
Episode 170 of the The Insurance Podcast podcast, hosted by Pete Tessier & Curt Wyatt, titled "Rebranding with purpose: Introducing Sandbox" was published on November 25, 2022 and runs 38 minutes.
November 25, 2022 ·38m · The Insurance Podcast
Summary
The sandbox is where dreams are made and Shelley Willick President and CEO of the newly rebranded to Sandbox Mutual Insurance shares the process and why it needed to happen.
Episode Description
Rebranding is never easy but when it's driven by the need to grow with purpose it becomes harder. Shelley Willick, President and CEO of SMI, Sandbox Mutual Insurance shares the journey and how the name becomes part of the company philosophy and purpose. Learn about how Sandbox determined what their purpose and goals for the future are and how they rebuilt the brand to match the longterm vision of the company.
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