EPISODE · Jan 10, 2026 · 51 MIN
Rebrands Gone Sideways
from The Focus Group · host Bleav + The Focus Group
A parody website and a new corporate logo are examples of rebrands with unexpected results. Tim and John examine name changes at the Kennedy Center, and PepsiCo’s new look. The geographic center or the lower 48 states is revealed and how about holetox for 2026? The “Father of Standard Time,” Sandford Fleming, is our Business Birthday. We’re all business. Except when we’re not. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW Tunein: bit.ly/1SE3NMb YouTube Music: bit.ly/43T8Y81 Pandora: pdora.co/2pEfctj YouTube: bit.ly/1spAF5a Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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A parody website and a new corporate logo are examples of rebrands with unexpected results. Tim and John examine name changes at the Kennedy Center, and PepsiCo’s new look. The geographic center or the lower 48 states is revealed and how about holetox for 2026? The “Father of Standard Time,” Sandford Fleming, is our Business Birthday.
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Rebrands Gone Sideways
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