[Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)

We're throwing it back to one of the most interesting episodes of the show.In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.And make sure to tune back into Growth for a new episode with Annie all about her new role advising other companies on growth strategies coming soon!Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review, and share the pod with your friends! You can connect with Matt Bilotti, Annie Mosbacher and Jason Meer on Twitter at @MattBilotti, @AnnieMosbacher, @jasonmeer, and @DriftPodcasts.