Rebroadcast • Communications to Power Public Opinion

If you’re a regular listener to this show, you know that our conversations run the gamut; from interpersonal communications to corporate communications, we’re interested in communications that change lives. In this rebroadcast from season six, we’re going even bigger. Jeff Caporizzo is Senior Partner and Executive Creative Director at ICF Next, an agency dedicated to “Next-level participation.” That sounds like a big promise in today’s connected communications economy, but take a look at some of their work and you’ll see just how action backs the language. Jeff joins Carrie Fox today to talk about the power of mass communications and advertising to inform viewpoints, behaviors, and narratives, and even disrupt false or negative narratives. No time like the present, right?Jeff is a creative storyteller. He has used his craft for good over the years, and in campaign after campaign, he’s helped his clients grow through challenging — even uncomfortable — lessons about the way they use language, image, and spokesvoices to tell the stories of their brands for the better. So, welcome to this conversation about message, power, and justice, all seen through the lens of the ad. Thanks to Jeff for his time and contribution to this conversation. We can’t wait to see what he creates next. (00:00) - Welcome to Mission Forward (01:11) - Making Time • Finding The Words (07:06) - Introducing Jeff Caporizzo (16:30) - Understanding Design and How it can Change Narrative (19:42) - Designing Across Cultures (23:18) - Finding Your Spokesperson (31:26) - Power of Real Voices (33:26) - Finding Hope