Rebuilding a Legacy: Brendon Arnold on Sherwood’s Global Comeback

In this episode, Owen Reader, Head of Marketing at The Gathering, sits down with Brendon Arnold, VP of Brand at Sherwood Hockey, for a powerful conversation on modernizing a legacy brand while staying true to its roots. Brendon shares how Sherwood is transforming its image to resonate with a new generation of hockey players—while building a brand that competes globally and connects authentically.This episode explores:How Sherwood is evolving from nostalgic icon to Gen Z-relevant challengerThe balance between tradition and modern design in sports brandingWhat Gen Z expects from brands—and how Sherwood is meeting them where they areThe role of community, culture, and creativity in brand-buildingBrendon’s leadership philosophy, daily rituals, and views on the future of sports marketing🎟️ Join us at The Gathering 2025 | October 22-25, 2025: https://www.thegatheringfestival.com/tickets-2025⭐️ Subscribe to the Inner Circle Newsletter: https://go.thegatheringfestival.com/newsletterAll the links mentioned in the show:Guest’s Website: sherwoodhockey.comGuest’s LinkedIn: Brendon Arnold