Rebuilding a Marketing Business After Covid

In this episode you will learn about: Shawn’s area of expertise.Shawn’s 4-month social media training package that includes training for the internal team.How Shawn's business was impacted by Covid and how she adapted. How to develop engaging content for industries that don’t sell “shiny objects”.The types of monthly newsletters that get good open rates. Why it is important for business owners to take marketing seriously. How adding a little bit of humor to marketing campaigns can help improve results.How speaking to a more general audience with your marketing content can be beneficial.How to make your brand more approachable online. Why it is important to show before transformations and after and behind the scenes content to your audience online. Marketing trends in the travel industry after Covid. The shift towards direct bookings in the travel industry and how social media can help increase such bookings tremendously. The type of social media content that travel companies should focus on.How Shawn has positioned her brand on social media in a more innovative way.Why doing marketing content about yourself can be awkward.How an outside voice can help highlight brands in the most positive way on social media.How being too close to the material can hurt marketing efforts.Shawn’s most recent marketing win that involves the Caribbean.Shawn’s best advice for companies that are trying to achieve their next marketing win with digital marketing. Find Shawn online: WebsiteLinkedIn_____This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!