Rebuilding Retail: How Emily Gittins Is Turning Fashion Waste Into Big Business

In this episode of The Retail Pilot, host Ken Pilot welcomes Emily Gittins, Co-founder and CEO of Archive — a technology company transforming fashion's relationship with resale. With a deep background in mathematics, environmental science, and business, Emily takes us through her journey from Cambridge to BCG to Google X, and eventually to co-founding Archive with a bold vision: enable brands to profit from resale and reduce fashion waste at scale.Emily unpacks how Archive partners with top brands like The North Face, Oscar de la Renta, and New Balance to integrate branded resale into their business models — creating new revenue streams while advancing sustainability. Discover how her team is changing industry perceptions, scaling globally, and pioneering circular solutions in new verticals like home goods and electronics.Whether you're a fashion exec, sustainability advocate, or retail tech enthusiast, this episode offers a masterclass in turning purpose into profit.Show Notes:🔹 Guest BackgroundEmily’s education: BA in Mathematics (Cambridge), MBA & MS in Environmental Science (Stanford)Past experience: BCG, Google X, international development work on gender equity and mobile tech🔹 Key Topics CoveredWhy fashion is responsible for 8% of global greenhouse gas emissionsThe myth of resale cannibalizing full-price salesArchive’s unique tech platform for peer-to-peer resale, in-store trade-ins, and consignmentPartnerships with brands like Lululemon, Doc Martens, and M.M.LaFleurThe data-driven approach to pricing, SKU matching, and profit optimization in resaleScaling Archive internationally and expanding into new categoriesRaising $60M+ in funding and what’s next for the circular economy🔹 Powerful Stats & Takeaways100 billion clothing items are produced annually — enough to clothe the next 6 generationsResale customers have 2–3x higher lifetime value than new-only customersM.M.LaFleur saw a 3% revenue boost in year one from resale aloneResale is expected to become a $350B market🎙️ Listen Now:Available on Spotify, Apple Podcasts, and your favorite streaming platforms.Learn More About Archive:https://www.archiveresale.comSponsored by FireworkHosted on Ausha. See ausha.co/privacy-policy for more information.