Recalibrating Identity (with Ali Mack)

from Adtech Unfiltered · host Noor Naseer

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem.

Episode metadata supplied by the publisher feed · Published Aug 12, 2025

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This episode was published on August 12, 2025.

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