Recall Sessions: The PR Playbook Most Founders Get Wrong — Paul Loeffler & Kelly Boynton

What this episode covers

Somrat Niyogi sits down with two of the most experienced comms operators in tech: Kelly Boynton, Head of Communications at Gusto, and Paul Loeffler, former SVP of Communications and Brand at BILL.Kelly spent 15 years across agency and in-house roles before Gusto, including at Facebook, Instagram, Intuit, Navan, and DocuSign. Before BILL, Paul led integrated communications at Gusto and was at Atlassian pre-IPO, helping scale it as a public company.They cover what founders get wrong about launches and PR, when an agency is worth it (and when it is not), why your story should be about value rather than valuation, why reporters write about trends rather than companies, why 95% of stealth companies should not be in stealth, and the comms playbook for breaking through the noise.Thanks for listening. If you like what you hear, please review us on your favorite podcast platform.Check us out on the web at www.villageglobal.com or get in touch with us on X @villageglobal.Want to get updates from us? Subscribe to get a peek inside the Village. We'll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.com/signup

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