Recap of SHSMD24 episode artwork

EPISODE · Oct 18, 2024 · 25 MIN

Recap of SHSMD24

from We Are, Marketing Happy - A Healthcare Marketing Podcast · host Hedy and Hopp

Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing. They also highlight sessions on recruitment-focused marketing strategies, a basketball-themed initiative that improved KPIs like reducing harm events and patient stay times, and a creative healthcare heroes social media program. From first-time attendees to catching up with old friends—and handing out fan favorite friendship bracelets and art prints at H&H’s booth—the team shares their favorite moments and insights from a successful conference!   Connect with Jenny: ●        Email: [email protected] ●        LinkedIn: https://www.linkedin.com/in/jennybristow/ Connect with Mark: ●        LinkedIn: https://www.linkedin.com/in/markbrandes/                Connect with Shelby: ●        LinkedIn: https://www.linkedin.com/in/shelby-wanne/               Connect with Taylor: ●        LinkedIn: https://www.linkedin.com/in/taylorfedderke/               SHSMD24 Speakers Mentioned ●        Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/             ●        Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/        ●        Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/                 ●        Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/              ●        Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/     ●        Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/             ●        Donna Teach: https://www.linkedin.com/in/donnawteach/         If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Episode metadata supplied by the publisher feed · Published Oct 18, 2024

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