Recap: Season 2 Highlights

What do an influencer, a solo rower and an entrepreneur all have in common? Yes, they all have incredible personal stories, but they joined us to chat the eCommerce lingo on season 2! Simone Anderson, Shaun Quincey and Iyia Liu create an inspiring season 2 highlights episode where we cover navigating influencer marketing, building resilience and rapid brand growth. Influencer marketing is the most popular and effective trend, with the biggest ROI. This trend will keep growing in 2022 with 21% of marketers planning to leverage it for the first time, so we got Simone Anderson, one of the biggest names in Social Media in New Zealand and Australia to spill the beans on the ins and outs for engaging with influencers. Shaun Quincey is known to Kiwi as the man who rowed solo all the way across the Tasman from Australia to NZ in 54 days. Shaun is also a FinTech Founder and CEO and at GM Buy Now Pay Later Latitude Financial Service so who better to come on the podcast and talk to us about how to stay resilient in business. The ultimate boss babe and entrepreneur, Iyia Liu has founded 7 businesses all in her 27 years and is most known for her eye for brilliant brand growth and rapidly growing businesses on Shopify. In this recap, Iyia shares her highs, lows and biggest lessons in eCommerce building highly successful brands online. This one is absolutely worth listening to! Show notes: You can follow Simone Anderson or check out her business, Embrace: https://embraceactive.com/ https://www.instagram.com/simone_anderson/?hl=en The Shaun Quincey story - Harper Collins published Tasman Trespasser 2: https://www.harpercollins.co.nz/9781869508913/tasman-trespasser-ii/ You can follow Iyia Liu or check out her businesses below: https://www.instagram.com/iyialiu/?hl=en https://www.explosivesocial.com/ https://www.iyialiu.com/ https://www.girlsinbusiness.org.nz/ https://www.tidalhair.co.nz/ https://good4meproducts.com/ For more information about Zyber Digital Visit our website - https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq Full episodes: S2E2 - Navigating Influencer Marketing with Simone Anderson - Talk'n Shop with Zyber S2E10 - Staying resilient in business - Shaun Quincey S2E15 - How to Quickly Scale Businesses on Shopify with Iyia Liu