Recent and Developing Trends in False Advertising Disputes

On January 22, 2018 a group of corporate counsel from various industries sat down with Finnegan attorneys Doug Rettew, Anna Naydonov, and Morgan Smith, and World Trademark Review editor Trevor Little, at the W Hotel in downtown Manhattan to discuss recent and developing trends in false advertising law. Throughout the afternoon, participants discussed a wide range of false advertising topics – including class actions, puffery, use of consumer surveys in false advertising cases, false advertising disputes brought under the Lanham Act, National Advertising Division (NAD) proceedings, Federal Trade Commission (FTC) enforcement and native advertising. While the exact nature of the afternoon’s discussions – as well as who said what – was meant for only those present, Rettew, Naydonov and Smith have put together a special report detailing some of the key points. Download the full report below.