Recent Developments for Stevia in 2013

More food and drink products that include the natural sweetener stevia hit the stores in 2013, including a reformulated version of Sprite in the UK and in France. The new stevia sweetened Sprite lowers the calorie content, but the reformulated version will not yet reach the US, where consumers are not as quick to accept stevia based products due to its slightly bitter aftertaste. Although new drink products seem to benefit the most from stevia, food releases such as yogurt and jam are also beginning to use the sweetener.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.