EPISODE · May 2, 2023 · 33 MIN
Recession-Proof Content Marketing w/ Bernard Huang
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Ross Hudgens, Clearscope, Bernard Huang
Show Notes:00:07: Welcome, Bernard Huang, Co-founder of Clearscope00:30: How to recession-proof content marketing5:05: Why exploring bottom-funnel topics are key7:32: Attributing content to revenue, lead generation11:57: Update content more14:41: Repurpose content more18:09: Using keyword rankings to prove success19:05: Search demand’s decline and ChatGPT22:36: The revolution of language models and unique data30:10: Final tips, tactics, and tricks for recession-proof content marketingShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
You may be familiar with Bernard already — especially when it comes to all things content. Whether from our previous episode on search intent perspectives, or his top-rated content optimization platform, Clearscope, Bernard is continuously up to date on what makes search engines tick. In this episode, Ross and Bernard talk about the volatility that can come with a looming recession. Furthermore, they dive into why efforts like top-funnel content and brand engagement are traditionally less attributable channels to bottom-line growth. The pair discuss this challenge and how to recession-proof your content marketing and SEO goals through the exploration of bottom-funnel topics, updating and repurposing current content, and how to use the evolution of machine learning to your advantage.
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Recession-Proof Content Marketing w/ Bernard Huang
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