Recharging Eveready
Episode 246 of the The Morning Brief podcast, hosted by The Economic Times, titled "Recharging Eveready" was published on April 20, 2022 and runs 27 minutes.
April 20, 2022 ·27m · The Morning Brief
0:00 / 0:00
Episode Description
A brand founded in 1905 whose 'Give me Red' tagline took the MTV generation by storm is getting new owners -- the Burman family of Dabur. But will the magic of dry cell batteries work now? Host Ratna Bhushan takes a trip back in time to find out how the campaign got created, caught on, and became a cult with the man behind it all Roshan Joseph, Independent Director of Eveready and seasoned marketeer Lloyd Mathias who feels the brand still can pack a punch.
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