Rechnet sich das? episode artwork

EPISODE · Apr 7, 2026 · 43 MIN

Rechnet sich das?

from Digital Gspröch · host Beslinda Baftijaj, Martin Markovsky, Martina Brajkovic, Rolf Frischknecht

Rechnet sich ein IT-Projekt wirklich? Während die IT oft den technologischen Nutzen im Fokus hat, blickt die Geschäftsleitung primär auf die Kosten. In dieser Episode von «Digital Gspröch» verlassen wir die Technik-Blase und diskutieren mit CFO-Experte Rolf Frischknecht über das Spannungsfeld zwischen Business und IT. Wir beleuchten, warum die reine Betrachtung von Anschaffungskosten trügerisch ist und weshalb Methoden wie der Total Cost of Ownership (TCO) im Mittelstand den entscheidenden Unterschied machen. Erfahren Sie, wie Sie den Mehrwert von IT-Investitionen greifbar machen, warum Nutzerakzeptanz die wichtigste Kennzahl für den ROI ist und ab welchem Punkt ein CFO einem Projekt den Stecker ziehen sollte. Eine unverzichtbare Folge für alle, die IT-Projekte nicht nur technisch, sondern auch betriebswirtschaftlich zum Erfolg führen wollen.

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Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram.Sloqanım: Be PositiveSosial media hesablarım:Ələmdar ManafovINSTAGRAM və LİNKEDİN hesabı.Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world. The Brendan Ecker Influence Brendan Scott Ecker The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape

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This episode is 43 minutes long.

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This episode was published on April 7, 2026.

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