Recipe for Restless Creativity Podcast EP 27: The Story Behind the Liberation of Taco Tuesday with Taylor Montgomery and Amy Durini

When tacos win, we all win. It’s a mentality we’ve fully embraced at Taco Bell in appreciation and celebration of a food with a unique cultural cachet and ability to bring people together. Whether made by us, another brand or your favorite local restaurant. Yet the ubiquitous phrase “Taco Tuesday” has been a registered  trademark for decades. For the benefit of all taco shops nationwide, Taco Bell filed legal petitions to cancel the registrations, and they worked! On the latest episode of Recipe for Restless Creativity, Mark is joined by Taylor Montgomery, U.S. Chief Marketing Officer, and Amy Durini, International Chief Marketing Officer. Taylor, Amy and Mark will discuss details of how the liberation came to be, the role of Taco Bell and the impact it has had—and will continue having.Learn more here.