Recipe for Restless Creativity Podcast EP 5: Taco Bell’s Former CEO, Greg Creed, Reflects on How to Build an Ownable Company Culture that Inspires Innovation

At Taco Bell, we believe that part of living más is restlessly continuing to push the boundaries in everything we do. Sometimes that means taking a moment to appreciate all the things we have already accomplished in our history as a brand in order to continue being bolder in the future. In today's episode, CEO Mark King chats with former CEO of Taco Bell and Yum! Brands Greg Creed to discuss Greg's new book, how Taco Bell has made a memorable impact in the quick service restaurant world throughout the years, the importance of continually building a unique and ownable company culture that inspires innovation and, most excitingly, the "comeback" of our breakfast menu which has a special place in both of these CEOs hearts (and stomachs).Check out Greg’s new book R.E.D. Marketing, co-authored with Chief Marketing Office of Collider Ken Muench, here or available at select book retailers.