Reciprocal Learnings From B2C & B2B Marketing

On episode #102  of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa?  A common misconception among advertisers and brand builders is that the other discipline isn't worth observing and learning from.  Our trusty co-hosts dive in to see whether or not that's true!  Is closer marketing and sales alignment realistic for B2C brands?  Should B2B brands try more emotional appeals?  Eric and Colin provide their hard earned answers and maybe a little wishful thinking.  B2B and B2C marketers can relate and empathize!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices