EPISODE · Jul 23, 2025 · 43 MIN
Reclaiming American Grit: A Conversation with Origin’s Pete Roberts
from Makers of the USA · host Kristan Vermeulen
Key Topics Covered:The Spark Behind Origin USAPete talks about how he saw an opportunity—and responsibility—to bring manufacturing back to America, starting with jiu-jitsu gis.Manufacturing in MaineThe commitment to American supply chains and reviving long-lost skills in the state of Maine.Resilience & RiskWhy Pete bet everything he had—literally—to get his business off the ground and why he never looked back.Partnership with Jocko WillinkHow teaming up with the Navy SEAL turned podcaster and author helped scale Origin’s mission and visibility.What "Made in America" Really MeansThe difference between a marketing label and a mission-driven movement.Advice for Makers & EntrepreneursPete shares powerful insight on grit, self-belief, and doing hard things—even when no one else believes in you.Notable Quotes:“If you're not willing to put it all on the line, then you're not building something that’s going to last.”“We don't just manufacture here. We grow our own cotton. We spin our own yarn. We dye, cut, and sew—all in America.”“You have to live the hard days to earn the good ones.” If you enjoyed this Makers of the USA episode, please leave a rating and review on Apple Podcasts, Spotify or Facebook. Please check out Makers of the USA's YouTube channel, Facebook and Instagram. Thank you all and stay safe and healthy.
What this episode covers
In this inspiring episode, Pete Roberts shares the origin story of Origin USA, the American-made brand that's redefining what it means to manufacture domestically. From humble beginnings in a basement to a vertically integrated facility in Maine, Pete talks about the passion, perseverance, and purpose behind building a brand that supports American workers, revives local economies, and honors craftsmanship. He dives into the early challenges, pivotal partnerships (including with Jocko Willink), and how Origin is fueling a movement that's more than just apparel—it's about legacy.
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Reclaiming American Grit: A Conversation with Origin’s Pete Roberts
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