Reclaiming Creativity & Building Your Body of Work with Creative Writer & Messaging Strategist, Lois Mac

On today's episode, I sit down with writer, messaging strategist, and Sweet Talk & Creative LivingFounder,  Lois Mac, for a conversation about creativity, marketing, identity, and what happens when success starts pulling you away from the work you actually want to be doing. Lois shares how she went from growing up in a working-class family in England, to building a successful copywriting agency, to eventually walking away from a business that was approaching seven figures because she'd lost the part of herself that loved writing in the first place. We talk about unlearning the marketing rules we've all been taught, why so many women outsource their authority, how creativity impacts leadership and business, and what it looks like to build a brand around your voice instead of someone else's formula. This episode is for every ambitious woman who wants more than just revenue. It's for the women who want work that feels meaningful, creative, and fully their own. Follow Lois on:  Instagram: https://www.instagram.com/loismac_/ Substack: https://loismac.substack.com/ Website & Offers: https://weareupclub.com/ Timestamps 00:00 — Meet Lois Mack 03:45 — Growing up working class and always knowing she was meant to write 07:00 — From creative writing to journalism to copywriting 11:00 — The moment marketing stopped feeling aligned 13:00 — Building Sweet Talk and creating a different approach to messaging 14:00 — Walking away from an agency that was nearly seven figures 16:00 — Creativity, Costa Rica, and building a life around what matters 22:00 — The process of unlearning everything she was taught about marketing 24:00 — Why ambitious women give their power away 25:00 — Creativity as a leadership skill 33:00 — The "fuck around and find out" approach to building your voice 37:00 — Why creativity and business feel like they're in conflict 39:00 — Starting with yourself instead of the market 42:00 — Rejecting competition and building community instead 45:00 — The dinner table framework for creating content 47:00 — How to balance creativity with business goals 49:00 — Why sales is actually generous 51:00 — The real purpose of content and marketing 55:00 — Where to find Lois and her work ____ RICH MAMI RETREAT: https://cat-del-carmen.mykajabi.com/richmamiretreat