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Aug 13, 2026 19 min

Recognition That Feels Right Today

from The Intentional Fundraiser Podcast

A donor wall almost cost them their best donor. At the opening of a gorgeous new wall, one of their most generous donors leaned in and said, "I didn't give so my name could be up there. I gave for the kids. I wish the wall told me about them." That one sentence is the whole episode. On this week's Intentional Fundraiser Podcast, Recognition That Feels Right Today, I dig into what donors are signaling about recognition now, fresh mission-centered practices you can borrow, and how to handle sensitive naming questions without walking into a landmine. Recognition, done right, isn't a plaque. It's a window into the change a donor made possible. Is your recognition making donors feel important, or connected? Give it a listen, then share it with someone wrestling with their own donor wall. More from Tammy Zonker Author of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Book Tammy to Keynote Your Next Event Reserve your spot at the upcoming Excellence in Major Gift Fundraising Seminar Subscribe to the Scaling Major Gifts newsletter Connect with Tammy Zonker on LinkedIn Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Mentioned in this episode: Practivated Launchpad You just hired a fundraiser. The search took months. Now comes the hard part: getting them ready to sit across from donors. That's why our partners at Practivated built Launchpad, a 30-day onboarding program built on your organization's own mission, case for support and campaign messaging. Your new hire learns your story, gets coaching from Coach Tivy, and takes reps in realistic donor conversations made for their role. And you see their progress from the manager view. The result? New hires ready in four weeks instead of twelve. At the University of Central Florida, five of six new hires who went through Launchpad were promoted in their first year. Get your next hire to full stride faster. Book a demo at practivated.com/launchpad.

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This episode was published on August 13, 2026.

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