EPISODE · Jul 21, 2025 · 26 MIN
Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood
from eCommerce MasterPlan · host Chloë Thomas
Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month. Hit PLAY to hear: Why most people are still buying glasses the old-fashioned way 👓 How Fashion Eyewear turned pre-loved stock into a retention machine 🔁 The Shopify app powering their buyback and recommerce program 🛍️ Smart ways to guide customers through a complex checkout flow 📦 What really moves the needle on customer lifetime value 📈 Why having just one pair of glasses is officially outdated 😎 Key timestamps to dive straight in: [05:32] "Prescription Glasses: An Untapped Market" [09:42] Eyewear Buyback with TernEco App [11:42] Innovative Glasses Buyback Program [15:32] Eyewear Buyback Boosts Customer Retention [17:32] Listen to Steven’s Top Tips! Full episode notes here: https://ecmp.info/552..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
What this episode covers
Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month. Hit PLAY to hear: Why most people are still buying glasses the old-fashioned way 👓 How Fashion Eyewear turned pre-loved stock into a retention machine 🔁 The Shopify app powering their buyback and recommerce program 🛍️ Smart ways to guide customers through a complex checkout flow 📦 What really moves the needle on customer lifetime value 📈 Why having just one pair of glasses is officially outdated 😎 Key timestamps to dive straight in: [05:32] "Prescription Glasses: An Untapped Market" [09:42] Eyewear Buyback with TernEco App [11:42] Innovative Glasses Buyback Program [15:32] Eyewear Buyback Boosts Customer Retention [17:32] Listen to Steven’s Top Tips! Full episode notes here: https://ecmp.info/552..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
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Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood
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