Recruiting IS Marketing

#TChat Radio is all new and live Wednesday, September 4, 2013, at 6:30 pm ET (3:30 pm PT), with the #TChat Twitter chat right after from 7-8 pm ET.   Last week we talked about taking entrepreneurship inside organizations, and this week, in honor of Labor Day, we're going to talk about how the front end affects the long run.   What you ask? Recruiting is marketing. Simple as that. The recruiting process contributes greatly to employee engagement, productivity, retention and improved employment brand.    Fact is, first impressions truly do make a difference and the level of accuracy, transparency, and measuring the right "marketing" metrics during the recruiting process contributes greatly to how an employee views the company, the job and their role in the organization and sets the tone of the entire employment relationship.    Recruiting is marketing -- accuracy, transparency and data can make all the difference!   Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we welcome our special guests: David Bernstein, Vice President of the "Big Data for HR" Division at eQuest, and Chris Fields, an HR consultant, expert resume writer and HR content writer.   This will be another important show about making and measuring recruiting magic, so join us.