"Red Flags" for B2B Podcasters - Podcast Company Owners Tell All (with Katie Brinkley)

This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcastCommon mistakes and red flags when starting a podcastStrategies for promoting and repurposing podcast contentUsing AI and multilingual tools to expand podcast reachMeasuring podcast success and securing sponsorshipsTime Stamps0:00 - Introduction of podcast production company experts5:04 - Podcasting for Businesses: Common Questions and Starting Points6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose9:16 - Importance of Pre-Interviews and Knowing Your Podcast’s Why11:04 - Creating Content for Repurposing Beyond Just Audio14:19 - Marketing & Promoting Your Podcast: Social Media and Email19:17 - Leveraging AI: Reaching New Audiences with Podcast Content24:22 - Agency Insights: Podcasting Red Flags and Client Expectations31:34 - Measuring Podcast Success: Quality Over Quantity39:59 - Sponsorship Strategies & Final TakeawaysMain TakeawaysKnow the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.A podcast is a content-generating machine that can fuel your entire marketing strategy.Success isn't about massive downloads but about reaching the right audience with valuable content.Subscribe and share this episode with anyone considering launching a podcast for their business.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.