Red Lip, No Filter: Genevieve on PR, Midlife Confidence & Mascara

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.We dive into:The evolution of PR and beauty messagingHow Genevieve used her industry skills to build a trusted content platformWhat brands get wrong when targeting midlife women (hint: it starts with the language)Why filters are out and real skin is inThe power of trusted voices vs. trend-hopping influencersHow to pitch without cringing — yes, even yourself!Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.Brands & Experts Mentioned:No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUMFollow Genevieve:IG: @this_is_fiftyTikTok: @this_is_fiftyYouTube: this_is_fifty🎧 Hit play to listen to the full episode.Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured. ✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.