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EPISODE · Aug 10, 2015 · 19 MIN

Red Ocean Traps

from Resource Centre · host BFM Media

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 10, 2015

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Red Ocean Traps

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This episode was published on August 10, 2015.

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Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has...

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