EPISODE · Aug 10, 2015 · 19 MIN
Red Ocean Traps
from Resource Centre · host BFM Media
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. See omnystudio.com/listener for privacy information.
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Red Ocean Traps
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