Red Roof Builds an AI-Driven Website: How It Wins Search Next

At NYU IHIF, I talked with Zack Gharib, President of Red Roof, because the brand made three moves worth watching at the same time: entered Canada, pushed tech growth, and rebuilt the website around AI search. Then the numbers back it up: app performance up 55%, loyalty enrollments up 29%, and 54,000 app downloads across Q1/April/May. 🇨🇦 First Canada deal: Vancouver airport market, 168 rooms, local operating partner 📈 Zack says Red Roof beat the economy-segment forecast and grew year over year through Q1, April, and May ⭐ Quality scores climbed about 2 points year over year, plus stronger social and mystery scores 📱 Tech momentum: 55% app performance lift, 29% loyalty enrollment lift, 54,000 downloads across Q1/April/May 🧠 Next push: AI-driven website strategy focused on findability and direct bookings 🚗 Summer read: strong interstate and suburban pace as families choose drive-to travel, pacing double digits over last year Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.