Red Wine Labelling a Novel Idea in Norway

Arcus Wine Brands in Norway is releasing several new wines that are specifically labelled "low in tannins" and "low in histamines" for consumers that suffer from red wine headaches. Communicating reduced histamines and tannins directly to the consumer is not required by EU law, thus this educational approach is a novel idea that may spread outside of Norway in the near future.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.