[REDACTED] Episode 5: The Rage Log: AI-Powered Lead Gen, a Living Landing Page, and the Trick That Stops Claude From Making the Same Mistake Twice

Redacted Episode 5 goes inside Offline, and what it actually looks like to wire AI into sales, marketing, and project management without a big engineering team behind you. Co-founders David Shaner and Taylor Cotner each take a turn. Taylor walks through Offline's AI lead gen pipeline: a Claude-assisted Google Places script that geocoded 2,000 restaurant locations in about an hour, a deliberate move away from LLMs toward deterministic code for market geography, and the "outreach brief,"  a context document the system assembles per account before any LLM writes an email. He frames the whole thing as a trust graph, working outward from existing partners in concentric circles. He also gets specific about the human-AI handoff: how a salesperson (Steve) has to trailblaze first, and why you need specific lead-by-lead feedback instead of generalizations to actually improve the system. David then demos the B2B landing page he built entirely with Claude copy from Fathom sales call transcripts, photos pulled from an AI-tagged Google Drive library, live data from the POS back end, and a review filter that's been running for four months without anyone touching it. Taylor closes with the practical bit: after a 36-hour stretch of AI frustration, he asked Claude to audit his own chat logs for recurring failures. Claude named the output a "rage log." He curated it into a "gotcha registry" and baked it into a Claude Code hook that fires during every planning step, so the same mistakes stop happening on repeat. It's a simple technique that doesn't get talked about enough.Timestamps:00:00 Cold open: the rage log preview01:02 Welcome to Redacted, Episode 501:50 Offline's AI lead gen pipeline04:10 Reducing LLM usage: when code beats prompts05:00 Geocoding 2,000 restaurants with Google Places API in ~1 hour07:42 Building the outreach brief09:14 What salespeople actually need before writing an email11:46 The information a good brief assembles14:25 Hot, warm, and cold leads defined15:54 The B2B Hinge: visualizing your lead network18:24 Why context-aware outreach wins in an AI-spam world21:00 The resource-constrained case for a trust graph23:37 The human-AI handoff: salesperson ↔ automation loop25:00 Specifics over generalizations: how to debug a sales AI26:22 Taylor's turn: the AI-built B2B landing page is live28:50 Tagging Offline's photo library with AI (2,000+ images)30:36 LLM-filtered reviews: 4 months running, never touched33:52 Building the events page panel by panel35:07 The Slack bot experiment: Claude as project manager37:44 What the agent did right39:58 Project management in the AI era: ClickUp vs. Docs42:47 The bad AI days 44:04 The rage log becomes the gotcha registry45:11 How Claude Code hooks inject the registry into every plan46:38 Compound Engineering and the Every framework47:50 Guests coming up, wrapShow notes from the episode: https://github.com/instanttaylor/redacted-podcastWhere to Find David:LinkedIn: https://www.linkedin.com/in/davidshaner/Where to Find Taylor:LinkedIn: https://www.linkedin.com/in/taylorcotner/More about Offline: https://www.linkedin.com/company/offline-media-inc-/--- This episode of Redacted is hosted by David Shaner and Taylor Cotner, and presented and produced by NC Tweener Fund.We couldn’t share posts like this without our amazing sponsors: Platinum: NC IDEA: https://ncidea.orgGold Sponsors: - Balentine: https://www.balentine.com/triangle-entrepreneurs - EisnerAmpner: https://www.eisneramper.com - Robinson Bradshaw: https://www.robinsonbradshaw.com  Silver Sponsors: - Automated Consulting Group: https://automated.co - Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html  ------Triangle Tweener Talks is sponsored by:Atomic Object: https://atomicobject.com/