EPISODE · Jan 12, 2026 · 26 MIN

Reddit vs. Google: The Future of AI Search

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "never feed the troll" reputation management strategy for handling negative sentiment, and tactical approaches for leveraging Reddit's 20% citation share in AI responses to drive measurable business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "never feed the troll" reputation management strategy for handling negative sentiment, and tactical approaches for leveraging Reddit's 20% citation share in AI responses to drive measurable business impact. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Reddit vs. Google: The Future of AI Search

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This episode is 26 minutes long.

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This episode was published on January 12, 2026.

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