Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now.The headline: Reddit isn't disappearing from AI answers. It's narrowing. LLMs are shifting from volume-based sourcing to intent-based citation, and when Reddit does get cited, it's increasingly the only source in the response. Cassie explains what this means for your strategy, why banking on any single tactic is a mistake, and how the FSA Framework ties it all together.In this episode, you'll learn:What Conductor's research actually found about Reddit's AI citation decline—and the second data point most people are missing How LLMs are shifting from volume-based sourcing to intent-based citation, and what that means for your contentWhich prompt types Reddit dominates and where brands have a real opening to win citations backHow Chelsea Castle's team at Close is using Reddit character accounts to build trust in communitiesWhy Reddit, listicles, or any single tactic alone is not an AI visibility strategyHow the FSA Framework (Freshness, Structure, Authority) maps directly to the gaps Conductor's research uncoveredWhat to do this week to start competing with Reddit for AI citations using your owned contentIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com