Reddit's Roxy Young on growing the site's user base (especially among women)

Reddit bills itself as "the front page of the internet" with more than 300 million average monthly active users. But from a marketer's perspective, much of it represents an untapped audience "We're very lucky in that we have seen our top-line awareness continue to grow year over year, largely organically," said Roxy Young, vp of marketing at Reddit. Next comes bridging what she calls "the relevance gap" -- convincing people who know about Reddit to browse and join the website. On this week's episode of Making Marketing, Young talked about how the company aims to bring some gender balance to its user base, the technical features it's still catching up on after last year's website redesign, and her own favorite subreddits.