Redefine Marketing: Nandini Nandakumar on Global Brands, Consumer Truths and The Power of Resilience

Marketing is changing faster than ever and this conversation will change how you see your role in shaping it.In this powerful episode of The Ripple Impact, I sit down with Nandini Nandakumar, Global Marketing Director for Smirnoff at Diageo. With more than 12 years shaping global brands across India, Ireland and the US, Nandini has led some of the most culturally resonant and digitally native transformations at Diageo.We go deep into the moments that shaped her career, the resilience behind her leadership story and the bold truth every marketer needs to hear:🔥 Marketing is not just comms.🔥 Marketing is not just performance.🔥 Marketing is impact on people and the P&L.We explore:1. Nandini’s journey from South India to global marketing2. Why marketing is art and science3. How to reach consumers at scale4. The power of selfless listening5. Making a global brand feel local6. The identity crisis in marketing7. Why marketers must define the future of the function8. How to splash the waves biggerIf you want to build a brand that is felt, not just seen, this episode is for you.🎧 Want to work with us at The Ripple Impact? We help founders and leaders build brands with soul through human storytelling.Get in touch to explore how we can help your business grow.Laura Barber profileThe Ripple Impact profile YouTube channel#TheRippleImpact #WaveMakers #Marketing #Branding #GlobalMarketing #Leadership #ConsumerInsights