Redefining Activewear: Inclusivity, Growth & Grit with STAX. Co-Founder Matilda Murray

Today on Selfdom, I’m joined by Matilda Murray, co-founder and Brand Manager of STAX.—the Australian activewear brand transforming the industry with inclusive sizing and fashion-forward designs. From starting in a spare room to creating a multi-million-dollar business worn by celebrities like Jennifer Lopez, Lizzo, and Megan Fox, Matilda’s journey is one of resilience, growth, and redefining what it means to build a community-first brand.In this conversation, Matilda opens up about leaving her corporate HR career to pursue entrepreneurship with her husband, Don Robertson, the challenges of scaling STAX. through rapid growth, and the lessons she’s learned about leadership, wellness, and staying authentic. Whether you’re an entrepreneur, fashion lover, or someone navigating your own path to growth, this episode is full of inspiration and insight.Produced by Talkback [email protected]