Redefining Bridalwear with Emma McIlroy of Wildfang

In this episode of Love Stories Radio, host Rachel Silver—Founder of Love Stories TV, GM of Media for David’s, and CPO of David's Pearl Media Network—is joined by Emma McIlroy, Founder and CEO of Wildfang, to celebrate the launch of Wildfang’s exclusive collaboration with David’s Bridal. Rachel and Emma explore what it truly means to show up as yourself on your wedding day—and every day. From the story behind Wildfang’s signature suits to Emma’s own wedding, this episode dives into how style, comfort, and community are reshaping the bridalwear landscape. Topics include: • Why more brides are ditching the dress in favor of tailored suits—and how the new Wildfang x David’s collection makes that possible. • The emotional power of fit: how clothes that feel right can change everything. • Emma’s viral TED Talk, fossil hunting as a 7-year-old, and the link between curiosity and entrepreneurship. • How customer feedback helped shape the perfect wedding suit—and why rewearable pieces matter. • Building a brand rooted in badassery, inclusivity, and social impact—and how Wildfang has raised over $1 million for women-centered nonprofits. Plus, Emma shares real stories from her own wedding planning journey—including what she’d do differently and why spreadsheets were her secret weapon. If you're a bride, a fashion lover, or someone who believes weddings should reflect who you are, this episode is a must-listen. Tune in to hear how Wildfang and David’s Bridal are redefining bridalwear—and helping people everywhere feel like themselves on the most important day of their lives. Shop the Wildfang collection now at https://www.davidsbridal.com!