Redefining Clean Beauty with LYS Beauty CEO Tisha Thompson

LYS Beauty, Sephora’s first Black-owned Clean Color Cosmetics brand, is on a mission to diversify the clean beauty industry. Chief Executive Officer Tisha Thompson created the brand after realizing how often deeper skin tones are an afterthought in the beauty space. Today, Tisha gives insight into the inspiration and meaning behind the brand name and product packaging.Tisha also shares:The LYS Beauty product development processHow LYS Beauty helps consumers break through insecurities and build confidence while not breaking their walletThe most effective marketing initiatives for LYS BeautyLastly, Tisha dives into her plan to expand the LYS Beauty team in 2022, LYS Beauty hero and award-winning products, and brand new products that have just launched!This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co