Redefining CX Through Sound with Jacobi Anstruther

AI (Artificial Intelligence) is deployed in a variety of ways in contact centers. But can AI improve hearing between customer and agent? Jacobi Anstruther, founder and CEO of IRIS Technologies, originally sought to improve F1 driver performance by inducing flow state through sound. This quickly shifted gears (!) to more low-hanging fruit: improving communication between driver and pit crew during races. As the pandemic began and the team migrated to remote work, Jacobi realized the technology he was working on solved problems for all kinds of people now working from home, including contact center agents. We touch on: · How sound works in your brain · How AI can change the way we experience sound · The impact of sound on “Flow State” and focus · The challenges of affecting sound in real-time · The impacts of poor audio on contact center retention IRIS – https://iris.audio/ Music courtesy of Big Red Horse - https://bigredhorseband.com/ Brought to you by Happitu - https://happitu.com/