Redefining ICP to Unlock New Growth in the Mid-Market

Jen Igartua, CEO of Go Nimbly, shares how her team redefined their ICP from start-ups to midsized and enterprise level SaaS companies. By making this shift Go Nimbly is able to focus on more established organizations with operational challenges where they could deliver the most value. This change allowed Go Nimbly to better tailor their messaging, educate the market on their unique offerings, and create sustainable revenue by focusing on the right audience.About the Pioneer > 00:41How Did You Define It > 02:40What Did You Learn > 06:37100 Pennies > 15:34Final Thoughts > 20:56View the 100 Pennies Game: Click Here!Follow Jen Igartua on LinkedInFollow Ariana Shannon on LinkedInAbout this PioneerBy day I’m the CEO of Go Nimbly–working with high-growth companies to create a frictionless, human buying experience with RevOps.By night, I’m creating sweet games with my friends at Pillbox Games, making crafts, and taking improv classes (which is how “Yes, and” became a key part of how we work and innovate at Go Nimbly).