Redefining Impossible with Iron Cowboy James Lawrence

“Nothing great is ever accomplished on your own. There's a team." "Everybody's hard is different." "We didn't have a 100% mindset. We had a 300% mindset." "We will never know the impact that we had because we decided not to quit." What James did after losing his home and all his money (2:35) Secret #1: Do what you say you're going to do (7:50) How to do something that no one believes you can do (8:35) Secret #2: Dream it, work hard, make it happen (11:35) How the law of attraction actually works in real life (11:45) Secret #3: Get out of your own way and "redefine your impossible" (12:10) What happens when you go 100% in on your goal (17:15) Why James keeps doing public speaking even though he doesn't like it (19:35) Secret #4: BE PRESENT. Now is all we really have control over (29:15) Secret #5: Make the choice to show up every single day Secret #6: SOAR: Stress, Optimize, Adapt, and Recover (31:20) What is possible when you combine an incredible vision and an unparalleled work ethic (33:30) Secret #7: Be patient. With a massive amount of urgency (34:15) Secret #8: Be humble. Don't try to do it all on your own (35:03) Where the Iron Cowboy brand came from (35:50) Secret #9: There is no substitute for experience (39:20) Secret #10: Don't be unreachable. Relate to your customers (43:30) Secret #11: Treat every human as a human (46:40) How to create a better experience with your brand immediately (57:20) Secret #12: Know your strengths (57:35) Secret #13: Hire the right people (57:45) James' next huge adventure revealed (1:00:20) Watch Tacoincidence episode VIDEOS YouTube // Including this episode's video version (34:44) Instagram Links we mention in this episode Iron Cowboy In Our Own Quiet Way Dean Karnazes Impact Summit Redefine Impossible Tacos CDMX Follow James Instagram Facebook Website LinkedIn — James Lawrence LinkedIn — Iron Cowboy LLC Follow the Search for the Perfect Taco Instagram YouTube LinkedIn Website Follow Scott Porter LinkedIn About Tacoincidence This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.