Redefining Market Research: Insights from Leonard Murphy on Innovation and AI

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved to become a trusted advisor to industry leaders navigating disruption. Lenny also shares his insights into the industry's evolution and gives his perspective on the role of AI in shaping the future of research. From the importance of asking the right questions to navigating the challenges of disruption, this episode is a must-listen for anyone in the market research space.