Redefining Marketing Metrics: Beyond Likes to Real Impact

Join fractional CMO Steven Manifold as he delves into the challenges facing today's marketing leaders. With CMOs under pressure and content quality declining, Steven discusses how short-termism and vanity metrics are impacting growth.  He offers insights on leveraging AI strategically to maintain originality and aligning marketingwith business goals and specifically the importance of focusing on revenue.This episode is essential for those looking to future-proof their careers and lead with strategy in a rapidly changing landscape.He has also built an innovative platform that empowers B2B marketers to streamline strategic planning and execution,offering a seamless way to track plans, budgets, and results all in one place without the hassle of spreadsheets and presentations. Read more below.Contact; https://www.linkedin.com/in/stevenmanifold/Whitepaper: https://info.berkeleypr.com/b?hs_preview=qcwmVzvP-212089666872Music: Timeless by Alex-Productions