Redefining Money for Women of Color with Alejandra Rojas

How can women of color reclaim their financial narrative when traditional advice doesn't reflect their reality? I sat down with Alejandra Rojas, founder, writer, and host of The Brown Way to Money Podcast. Alejandra shares her powerful journey of redefining money for women of color, challenging traditional financial advice that fails to acknowledge generational and cultural experiences. From discovering her pregnancy to transforming her business vision, Alejandra reveals how embracing childlike curiosity can help women of color reclaim their voices in the financial world and break free from limiting beliefs. Key Talking Points:In this episode, we discuss… How becoming a mother transformed Alejandra's business vision and mission The unique financial challenges Black and Brown women face through generational and cultural experiences Why traditional financial advice often fails for communities of color The five-layer process for identifying and overcoming limiting beliefs around money How embracing childlike curiosity can transform your relationship with money The Brown Way to Money methodology for achieving financial independence Time Stamps: [03:15] Alejandra shares how pregnancy changed her business perspective  [08:45] Why traditional financial advice doesn't work for communities of color  [15:20] Understanding the cultural context behind money beliefs  [20:40] Masterclass on identifying and overcoming limiting beliefs  [27:30] The five-layer process for addressing money blocks  [33:15] Bringing childlike curiosity back to business decisions  [39:50] Reframing how we think about financial milestones  [44:30] Information about Alejandra's platforms and resources Connect with Alejandra Rojas: The Brown Way to Money Podcast: www.brownwaytomoney.com Limiting Beliefs Guide: Link Here Social: LinkedIn | YouTube | Instagram Connect with Ashley Graham: Thank you for listening! Don't forget to subscribe to my newsletter for more expansive content and stories here. Follow Ashley Graham (@simplyashleygraham) and The Conscious Publicist (@theconsciouspublicist) on LinkedIn. If you loved this episode and want to further support the show, please subscribe and leave a review on your favorite podcasting platform!Apple | Spotify | Blog | Business Copyright 2026 – The Conscious Publicist® – All Rights Reserved