Redefining Patient Engagement in Clinical Trials – with Keith Berelowitz

In this insightful conversation, I introduce Keith Berelowitz, a scientist and seasoned clinical research leader with over 20 years of experience in human trials. Keith shares the story behind pRxEngage, a tech-driven platform designed to make clinical trial participation accessible, meaningful, and human-centered.pRxEngage goes beyond medical eligibility—it looks at a person’s behavioral fit and mental fitness to ensure they’re truly ready for the journey ahead. Built on the principles of engagement, education, and empowerment, this mobile-first tool connects motivated, informed patients directly with research sites while maintaining human oversight and ethical integrity.Keith discusses the platform’s innovative assessments—Suitability Sync, Sure Score, and Retention Predictability—and how AI is used responsibly to streamline clinical trial matching while amplifying the patient voice. He also reflects on his role as Chair of the Fulham Ethics Committee, his passion for promoting diversity and equity in research, and pRxEngage's commitment to bridging gaps between patients, communities, and the life sciences sector.Together, Keith and I explore how collaboration, compassion, and technology can make clinical trials more inclusive and empowering for all—and share a glimpse into our upcoming book project aimed at helping patients better understand the clinical trial journey.✨ Key Themes:Rethinking patient engagement through technology and empathyBehavioral science in trial participationThe ethical use of AI in healthcarePromoting diversity and accessibility in researchThe power of collaboration and community#ClinicalTrials #PatientEngagement #PRXEngage #DigitalHealth #MedicalInnovation #ClinicalResearch #HealthEquity #PatientCentricity #EmpoweredPatients #HealthcareTechnology #AIInHealthcare #ResearchEthics #HealthCommunication #DiversityInResearch #ClinicalTrialEducation #PatientVoice #HealthLiteracy #BehavioralScience #TrialAccess #CareForAll