Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)

An interview with Heather James. Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about... What the Product-Led Alliance is and what it offers Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there How she defines Product-Led Growth and how it differs from the dictionary definition What made her start the Product-Led Alliance when she did How a community with so much free content pays the bills How they had to pivot because of COVID-19 What makes her most proud of the Product-Led Alliance so far Future ambitions to take over the world Shock horror ... a rival podcast! mumble grumble And much more!