"Redefining Promises: Shaping the Future of Customer Experience with Damian Kernahan"

We are building an independent global network of people doing human-centred work.Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________On this episode, we catch up with Damian Kernahan in Sydney, Australia for an insight into his professional journey, spanning from the advertising industry to co-founding a service design firm. We discuss the challenges of navigating complexity and silos in large organisations and reflect on the limitations of personas in designing effective customer experiences. Damian emphasizes the importance of understanding customer needs and emotions, proposing a shift from brand promises to actionable service promises. The conversation also touches on the evolving baseline of customer expectations, the significance of consistent experiences across channels, and the role of service design in shaping the future Western Sydney International Airport. Ultimately, the episode advocates for a focus on keeping promises and delivering value to customers in a metronomic fashion.Click here to watch a video of this episode. Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting.