Redefining Reality: Augmented, Virtual, and Accessible with Martin Stahel

In Episode 15 of CoCo – click. consume. connect. – the connected consumers podcast, we explore how immersive technologies are transforming consumer engagement, retail, packaging, and accessibility. Our guest is Martin Stahel, Sales Director at Zappar, a global leader in augmented reality (AR), virtual reality (VR), and extended reality (XR) solutions.Martin shares insights from over a decade of working with global brands to turn physical products into interactive digital experiences. From connected packaging to inclusive AR applications, this episode takes a closer look at how immersive experiences are becoming integral to the connected consumer journey.We discuss real-world examples of AR in action, the importance of accessibility in immersive content, and how wearables like Meta’s smart glasses are changing how consumers interact with brands. We also examine upcoming regulatory frameworks like the Digital Product Passport (DPP) and the growing significance of coding and marking in product serialization and traceability.Whether you’re a marketer, brand strategist, innovation lead, or tech-savvy consumer, this episode offers valuable perspectives on the current state and future potential of immersive and connected product strategies.Topics covered in this episode:Augmented and virtual reality in consumer engagementHow AR is being used in packaging, retail, and CPGAccessibility and inclusive design in immersive technologyThe impact of connected packaging on shopper behaviorWearables and their role in the future of consumer interactionImpact of AIDigital Product Passport (DPP) and regulatory trendsDon’t miss this deep dive into the evolving world of connected consumers and immersive brand experiences.