Redefining the Airport Experience - Cassie Schmid

My guest today is Cassie Schmid, the Chief Strategy Officer for Philadelphia International Airport and the Northeast Philadelphia Airport. She's the one shaping how millions of people will experience Philly, especially as the city gears up for the World Cup, the All-Star Game and the country's 250th birthday in 2026. Cassie leads enterprise-wide strategy, performance management, communications, guest experience, marketing and brand. If it impacts how travelers see and feel Philadelphia as it's known, it runs through her.She brings a dynamic, sharp, data-driven, customer-first mindset, turning market trends, competitive dynamics and traveler insights into strategies that actually move the needle. Before Philly, she helped guide strategy and stakeholder engagement for the Minneapolis-Saint Paul International Airport and before that, she built a really strong track record for leading go-to-market strategy and high-impact partnerships across multiple organizations. Simply put, Cassie is one of aviation's top strategic voices, and she's playing a major role in the future of how people arrive in and experience Philadelphia.