Redefining Trail Running: why the sport needs a new story w/ Josh of Borderlands Running

In this episode of Redefine the Game, we sat down with Josh, co-founder of Borderlands Running, to dive deep into the future of trail running. With 14.8 million trail runners in the U.S. but only 250K tackling ultras annually, why is most of the media and brand attention focused on the ultra crowd? Are we missing a massive opportunity to tell better stories and engage a broader audience?Josh shares his vision for making trail running more inclusive, the storytelling gaps in the industry, and why brands need to rethink how they connect with the everyday runner. If you love trail running, media, or community-driven brands, this one's for you.🎙️ Subscribe for more real conversations on redefining the game in sports, brand storytelling, and community-driven business.