Redefining Wealth-Building in Latin America with Carlos Díaz of RUUT

In this in-person episode of Humans of Fintech, host Nicole Casperson sits down with Carlos Díaz, Co-Founder of RUUT, Mexico’s largest Registered Investment Advisor, for a candid conversation about access, inclusion, and reimagining investing for a new generation.RUUT serves many first-time investors, with an average user age of just 24. The platform already manages $4 million in assets and has helped clients earn more than $100,000 in returns. With Carlos recently crowned the winner of the Nasdaq Trailblazer Contest, RUUT’s mission is catching the attention of global fintech leaders.Carlos shares the frustrations that sparked RUUT’s launch, what it means to design for “non-investors,” and why community has been key to building trust in a market with historically low financial literacy. He also unpacks the UX decisions that make RUUT stand out and what’s next for the future of fintech in Latin America.If you care about inclusive finance, next-gen innovation, or what it takes to build a high-impact fintech in a challenging market, this episode is a must-listen.